The Visit Hungary exhibition stand, measuring 36 m², was realized at the 2026 Utazás Exhibition (Hungexpo, Budapest) in collaboration with the Mediator agency and designed by TorTer.
The concept of the stand was based on presenting sustainable tourism, which was consistently reflected not only in the content but also in the material selection and spatial design. The goal was to create a natural, conscious, and visually clean exhibition environment.
During the construction process, a strong emphasis was placed on the use of environmentally friendly and recyclable materials. OSB boards were used in their natural finish for the structural elements, creating an honest, raw material expression. The atmosphere of the space was enhanced with living plants and lichen surfaces, creating an organic and nature-inspired environment.
The 9×4 meter stand functioned not only as a presentation space but also as an active visitor area: suitable for professional discussions, showcasing informational materials, and delivering the brand experience. The open and well-structured layout supported continuous visitor flow.
The stand was furnished with clean, functional furniture pieces:
The Visit Hungary stand at the 2026 Utazás Exhibition became a complex spatial experience that simultaneously served brand communication, visitor engagement, and the authentic presentation of sustainability. The project clearly demonstrates that a thoughtfully designed exhibition stand is not only an installation but a powerful communication tool, where space, furniture, and content work together to convey a unified message.
