The project was realized at Douglas in Mammut II Shopping Center (Budapest) between 09–15 February 2026, as a retail activation designed to showcase a new foundation collection.

The concept focused on highlighting the brand’s new, skin-friendly foundation shades within a clean yet premium retail environment, designed to support direct product testing and an experience-driven customer journey.

The existing promotional counter was fully redesigned and adapted according to the brand’s requirements. It received a foundation-toned surface finish, complemented by a matching carpet, and was elevated on a 4 cm platform to enhance its visual presence within the store environment.

A key visual element of the installation was a double-sided illuminated frame, which reinforced the campaign message and emphasized the premium character of the product range.

Functionality was extended with two integrated tester display shelves placed on both sides of the counter, specifically designed for easy access to the new foundation shades.

The result was a focused yet elegant in-store retail installation that combined product presentation, customer interaction, and premium brand storytelling in a high-traffic luxury retail environment.