Geely’s presence at AMTS 2026 in Hungexpo was a complex and visually striking project, combining functionality with experience-driven design across a 240 sqm exhibition stand.

The stand was built based on the client’s own design concept, which presented a unique challenge during the execution phase. The goal was to create a space that not only showcases the brand but also delivers an engaging visitor experience — successfully achieved in every detail.

The stand featured several distinctive zones, including a cozy camping-inspired area, custom-designed counters, and a highlighted illuminated Budapest skyline installation. This visual element symbolized the brand’s ability to perform in all environments and situations.

Beyond being a traditional exhibition space, the stand functioned as a true experience hub:

• professional presentations took place,
• dynamic dance performances enriched the program,
• and various cultural activities engaged visitors.

A custom-built bar was also integrated into the stand, where a professional barista served freshly made coffee, further enhancing the overall experience.

The construction process took 4 days to complete, resulting in an exclusive, refined, and high-quality appearance. The final outcome not only met expectations but delivered a strong visual identity and brand experience for Geely at AMTS 2026.