The Magyar Bormarketing Ügynökség exhibition stand, with a total size of 204 m², was realized at Wine Paris 2026 (09–11.02.2026, Paris) in collaboration with the Lounge Design agency and designed by TorTer.
The Wines of Hungary brand presence consisted of two interconnected stand units (48 m² and 156 m²), forming a unified modular system. Compared to the previous year’s 72 m² stand in Paris, this year’s installation was significantly larger, expanding to a total of 204 m² while achieving a more refined, elegant and transparent visual identity.
The concept was based on key wine-related values: modernity, closeness to nature, homeliness, and modularity. The aim was to create a restrained yet distinctive brand environment that provides a strong framework for presenting Hungarian wineries and wine regions.
During the design process, insights from previous Wine Paris and ProWein appearances were integrated. Several existing elements, such as the signature illuminated rings, were reused, reinforcing both visual continuity and sustainability.
The 28 stand positions hosted 45 wineries, creating a complex yet well-structured exhibition environment for Hungarian wine producers.
A dedicated masterclass and presentation area was also created, furnished with selected furniture pieces:
The Wines of Hungary stand at Wine Paris 2026 resulted in a clear, modular and spatially refined system that supported professional meetings, tastings, and the unified presentation of Hungarian wineries on an international stage.
